As Be Home's success blossomed, 2014 marked a personal milestone for Jonathan with the arrival of Patricia Gomez Hankar in his life. While Be Home was already well on its way to becoming a staple for those who cherish authenticity and artisanal craftsmanship, Patricia, with her retail acumen, was a welcome addition to Jonathan's and Be Home’s journey. Her presence and retail experience brought a complementary perspective to the already growing business. Together, they continued to champion the Be Home ethos, celebrating the uniqueness of handcrafted products and the stories they tell within our homes.. “Our cupboards are a reflection of our travels and the relationships we’ve built with our talented friends around the world,” says Patricia.
Be Home's focus has always been on building relationships with artisans around the world, particularly family and women-owned artisan groups, multi-generational craftsmen, and independent makers. They collaborate with these talented individuals, sometimes providing ideas, and other times acting as catalysts for production. Jonathan's inspiration is deeply rooted in the past: it's a blend of his maternal grandmother's passion for the timeless treasures found in flea markets and antiques, and the entrepreneurial spirit passed down from his paternal grandfather.
Building on 15 years of success in the US, Jonathan realized a long-held aspiration in 2018 by expanding Be Home to European soil. With a dedicated EU team, the company now proudly ships its products from Belgium, servicing all European countries and beyond.
